In Egypt the agricultural sector is the backbone of the economy. It absorbs about 36% of the total employment and contributes to about 17% of the gross domestic product (GDP). Agriculture is also considered to be the main supplier for basic goods. As a result, the quest to bring new land under cultivation has been a cornerstone of Egyptian agricultural policy since the 1950s. The Egyptian government has undertaken an extensive program to reclaim desert lands and establishing new communities. The target is to increase the cultivated area in order to upgrade the agricultural production and exports, create new job opportunities and reorganize population distribution by encouraging people to migrate from a rather narrow valley to the new lands.
Consequently, Ragheb Deifalla Group took the initiative, since 1984, the group established Deifalla Agricultural Co with an initial area of 600 acres of land in the Nobaria area – a newly reclaimed desert area north of Cairo -that is almost 76 km distance from Alexandria-. The main activities of Deifalla during this period were land reclamation and cultivation of fruits & vegetables to satisfy local and Arab countries markets.
As export became a national target, Deifalla has intensified investments in cultivating products for export to countries all over the world especially to the European Union such as citrus, grapes, peaches and mangoes. A part from this, modern pack-houses have been established to complete the production circle for exported products.
Thanks to the foresight of the management and the continued hard work, today, Nubafarm -Ex. Deifalla- owns and manages almost 2,000 acres in Egypt with products planted for export to countries all over the world in Europe, Africa, Middle East, Far East, Russia and Finland.
In 2008 the company changed the legal form of Deifalla from A partnership Company into a Joint Stock Company with the name: Nubafarm Agricultural Development Co which is considered the second generation of Ragheb Deifalla agricultural group of companies to start a new stage of progress by beginning a new phase of expansion in all areas of agriculture and export.